Soil to Studio is a New York-based textile design studio that seamlessly blends heritage techniques with contemporary aesthetics. Founded by Swati Bansal, the brand is deeply rooted in tradition, drawing inspiration from her hometown, Udaipur, India. This “City of Lakes and Palaces,” is known for its enchanting lakes, intricate palaces, and rich artistic heritage. Through Soil to Studio, Bansal brings a slice of her motherland to modern homes, offering hand and block-printed textiles that celebrate her heritage and brighten homes.
Preserving Traditional Indian Craftsmanship
The essence of Soil to Studio lies in its collaboration with artisans from remote villages in rural India. By working directly with grassroots communities, the brand preserves traditional block-printing and weaving techniques, ensuring that these time-honored crafts continue to thrive. The result is a collection of floral and cozy home goods from table linens to bedding and fabrics that add warmth and sophistication to everyday living.
“Soil in India is also called motherland,” explains Bansal. “All these beautiful, gorgeous textiles are from my motherland through my studio in New York. That’s why we call it Soil to Studio.”
With a design philosophy that embraces vintage prints reimagined for modern spaces, Soil to Studio creates textiles that are timeless rather than trendy. The brand’s aesthetic is pattern-rich yet calming, adding a little romance to your home. Tablescapes are designed to be fun and colorful, while bedding collections exude a sense of cozy elegance.
Where to Find Soil to Studio
For those looking to bring Indian hand-printed textiles into their homes, Soil to Studio products are available online, in brick-and-mortar U.S. stores, and through designers who also offer custom collaborations. Each piece tells a story of homeland tradition, skilled craftsmanship, and a deep love for handmade beauty, making it a meaningful addition to any space.
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